The Ask

Create a new logo, website and visual direction for Jéuderm Medical, a new professional line of the existing Korean dermocosmetics brand, aimed specifically at aesthetic doctors.

The aproach

The goal was to bring the brand closer to the world of clinics and medical efficiency and education, while keeping a clean and elegant tone.

I also proposed the brand descriptor “Shaping expertise in aesthetics” to clearly position it within the professional aesthetic field.

I designed a clean and informative website that follows the brand’s visual tone—highlighting its signature color through a minimal black and white layout.