The Ask

I was commissioned by the Falset Town Council to design the poster for the annual wine fair. Fira del Vi: Mostra de Vins de les D.O,’s de la Comarca del Priorat.

The Aproach

I wanted the poster to clearly showcase the two wine appellations of the region—Priorat and Montsant—and represent all the villages that make up this unique winemaking territory.

Using typography and color, I highlighted both DOs while visually mapping out the villages across the terraced geography of Priorat—a land carved into steps to cultivate its distinctive wines.