Fundació Rivus is an environmental foundation focused on protecting river ecosystems and promoting awareness through education and research.

The Ask

I was commissioned to design the branding and visual identity for the launch of this new foundation.

The aproach

The design needed to be serious yet contemporary, with a friendly tone that could resonate with a wide audience. It also had to align with the color palette of the Consorci Besòs Tordera.

The logo draws inspiration from a water droplet, symbolizing the foundation’s commitment to the care and preservation of rivers. Its clean and simple lines reflect clarity, purpose, and respect for the environment.

I also designed a series of posters and communication materials. The visual language is fresh and modern, aimed at connecting with younger generations while remaining informative and accessible.