itineraRius is a walking initiative designed to encourage people of all ages to explore the natural beauty and biodiversity of the river environments.

The Ask

To create a fresh and friendly visual identity for the new initiative, including a logo that could later be adapted for an app and other digital formats. The design needed to be inviting for all audiences—families, schools, and individuals—and evoke the themes of rivers and walking.

The aproach

My approach was to create a logo and visual language that felt friendly, accessible, and rooted in nature. The design needed to communicate the idea of movement and connection to river environments, while remaining versatile enough for future uses like an app or printed materials.

I developed a bold yet playful logo where the letter R subtly incorporates a footprint, hinting at the idea of walking, exploration, and environmental respect.

Alongside the logo, I also designed a poster template to communicate each walk. These materials needed to be clear, visually consistent, and adaptable to different formats, helping make the project visible and appealing across municipalities.