The Ask

The team behind Luxfaciem Skin Renew approached me to create a completely new brand for their dermocosmetic line.

The aproach

From the outset, I proposed a visual and strategic direction rooted in scientific rigor. The entire brand — from logo to packaging and digital materials — was built around this idea of clinical precision, ensuring the identity spoke directly to a professional, results-driven audience.

The brand identity was designed to convey scientific rigor, trust, and innovation. While the original name was Luxfaciem, I proposed the addition of Skin Renew to reinforce the product’s focus on skin regeneration.

The logo maintains a clean, typographic style aligned with the medical world, with a distinct graphic created for CAP Peptide 5, the brand’s signature active developed in collaboration with CSIC.

I created a visual system where each of the six products is numbered — from 1 to 6 — illustrating a clear, step-by-step journey to skin renewal. This reinforces the Skin Renew concept while helping patients understand and follow the regimen. The design remains minimal and structured, drawing inspiration from dermocosmetic and pharmaceutical packaging to emphasize professionalism and clarity.

The website was designed as a natural extension of the brand: clean, confident, and informative. It introduces the science behind Luxfaciem Skin Renew in a clear, accessible way, making complex formulations understandable to both medical professionals and end-users. The structure prioritizes clarity and hierarchy, with a strong focus on the clinical innovation behind CAP Peptide 5 and product effectiveness — all presented with visual coherence and subtle elegance.

To support Luxfaciem’s launch at a major industry trade fair, I created a 5-minute promotional video combining curated stock footage, motion graphics and animated typography. I also wrote the full script, making sure the brand’s scientific rigor and clinical benefits were clearly communicated in a dynamic, engaging format.

A short sample of the video is available below.