Sant Joan de Déu is a leading children’s hospital and a key reference in the fight against childhood cancer. They organize “La Chocolatada Solidaria,” a charity event where families, schools, and communities gather around hot chocolate to raise funds for research.

The Ask

I was commissioned to create the full visual identity for the campaign, including both the branding and a short animated video to help spread the message.

I wrote the script, illustrated the visuals, and animated a motion graphic explainer to raise awareness and inspire participation in the campaign.

The voiceover was beautifully brought to life by @andrea.montero.actriz (Andrea Montero).
Special thanks to Polartds and Gustavo Caldas for their generous collaboration.

I designed the logo, posters, and full graphic identity for the initiative—balancing warmth, childhood energy, and the spirit of solidarity, with a cheerful, colorful palette to reflect the joy and hope behind the cause.